Tuesday 19 April 2011
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bade_mdAn environmental activist at the University of California, Santa Barbara who has organized successful student campaigns urges environmentalists to use guerrilla marketing tactics to get their message across. She noted that college students love guerrilla marketing that is based on creativity and energy, rather than big bucks.
Many people don't' trust the slick glossy yard signs, so she recommends having volunteers hand paint signs and put them up everywhere. Also painting big wooden sandwich board-style signs and chaining them wherever it is allowed is a great way to draw attention. Throwing an event like a concert is a great way to get people together to support your cause. You can use campaign funds to hire local bands and rent an amphitheater, which is sure to generate great publicity for the campaign.
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2011-04-19 ::
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Tuesday 19 April 2011
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Tracy OTwo years ago, Brian Levin founded Perky Jerky, a new meat snack that is infused with a caffeine kick. To promote the new brand, he turned to guerrilla marketing tactics, including dressing up in a wacky get-up that he calls the "jerk suit" and roaming the grounds at a NASCAR race handing out samples.
Well, technically not handing them out, because over 900 sample bags are attached to his "jerk suit" and people can pull them off for themselves. Working with a startup budget, his plan was to win people over by getting them to taste the product and creating a fun experience. So far, this strategy has paid off as the Denver-based company has generated just under $1 million in revenue and is now close to breaking even. Levin is projecting that the company could take in as much as $10 million in sales in 2011.
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2011-04-19 ::
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Tuesday 19 April 2011
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bade_mdLiberty Tax Service in Westminster, Maryland has been using some effective guerrilla marketing tactics to bring in more business. They have employed three part-time employees whose job is to dress like Lady Liberty and wave at traffic along the Md. 140 state highway.
This business has been using the strategy since its grand opening in January, encouraging its wavers to smile, wave and dance to generate honks and smiles from passing motorists. These motorists are more likely to remember Liberty's services when it comes time to have their taxes done. So far, roughly one-third of the company's clients have said that they came to Liberty because of the Statue of Liberty marketing gimmick. The wavers say they receive a lot of honks and mostly positive reactions, but on rare occasions they have been subject to abuse from passing motorists, including several shoes and drinks thrown out the windows.
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2011-04-19 ::
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