Other interesting small business marketing ideas include creating a contest with a really good prize. The prize could be anything from tickets to a show and hotel stay for two days. Advertising for the contest on local radio stations is a viable small business marketing idea as well.

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When the concept of guerrilla marketing came along, there was great hope in the ad industry that things were changing for the better. It represented a breath of fresh air that promised to cut through the clutter and deliver the message to consumers in an innovative way. However, the more that guerrilla marketing has become mainstream, the more that it has lost its element of surprise.

A new concept is taking its place, known as "sniper marketing." With sniper marketing, companies utilize the gigantic intelligence of the internet to read the minds of prospects and determine whether they are purchase-ready or not. It is wasteful for small businesses to go after general prospects, and they are far better off targeting only those that are purchase-ready. Purchase-ready prospects are easier to identify online, and targeting them with sniper marketing can allow small business owners to increase their sales markedly on a small budget.

Guerrilla marketing strategies can be highly effective but also risky. For those willing to take the risk, a good strategy is to pick a popular or controversial industry topic and define your stance on it. Be ready to defend your perspective, participate in healthy discussion and listen to opposing views in order to take full advantage of this strategy.

Another risk y strategy is to offer free samples of your products and services in order to generate new interest. You can also take it a step further and give away a full version of the product in order to benefit from increased referrals. To select the recipient, you can have a drawing or contest, or pick a favorite non-profit. Being aggressive with your follow-up on prospects is another strategy that can be risky yet effective.