When the concept of guerrilla marketing came along, there was great hope in the ad industry that things were changing for the better. It represented a breath of fresh air that promised to cut through …

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An environmental activist at the University of California, Santa Barbara who has organized successful student campaigns urges environmentalists to use guerrilla marketing tactics to get their message …

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Two years ago, Brian Levin founded Perky Jerky, a new meat snack that is infused with a caffeine kick. To promote the new brand, he turned to guerrilla marketing tactics, including dressing up in a wa…

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