How To Build Companies With Guerilla Marketing

Tuesday 19 April 2011 - Filed under Ideas/Tips

Great guerrilla marketing involves developing a sense for when and how to creatively cut corners and break rules. But it also means successfully walking the line between creativity and unethical fraud. When you are starting a company with little cash and need revenue fast, it's necessary to find ways to market more efficiently.

Every great guerrilla marketer is a person who is constantly evaluating the rules that make up conventional thinking and looking for the ones that are screaming to be broken. In fact, guerrilla marketing can be thought of as the enemy of all the assumptions that pass for business as usual. By questioning assumptions, you are able to think outside of the box and question the implicit assumptions that underlie your business model, leading to new and better ways of doing business.

2011-04-19  »  admin